B2B・B2C・Mobile
Growth, Leadership
Scalable coupon for logistic loyalty program
Facilitated cross-functional teams to implement a scalable coupon strategy within the loyalty program, increasing the retention rate by 4%.
B2C・P2P・Mobile
Scaling, Leadership
Gamified marketplace to boost engagement
Gamified marketplace trading experiences on iOS and Android, achieving a 33% increase in daily users.
B2B・Web・Enterprise
Stakeholder Management
Hong Kong government funding platform
Helped the HK government build a web platform that benefited 340,000 Enterprise customers and reduced support calls by 20%.
Web・Mobile
Interaction & Prototyping
A series of interaction designs I made to spark joy across diverse industries.